This week’s website review is of the IT Support London HQ website, a United Kingdom based supplier of IT outsourcing services and contractors. The reason I’ve designed to look at bit deeper at their IT support website is to highlight how they’ve used WordPress and then customised it with some cool social media widgets which should encourage sharing and content proliferation. Firstly, check out their homepage below and notice the social widgets that appear just underneath the IT Support in London headline.
Uses the WP Socializer Plugin
This is a WordPress plugin called WP Socializer, which is free to download and install. They way in which IT Support London HQ have implemented it is quite clever because they have positioned it above their main content blocks, but also at the bottom where they ask people to “share and enjoy”. The benefits to this kind of approach are that a person visiting the website looking for London-based IT support services can click to share the content on their Twitter, Facebook, and Google Plus accounts, meaning that people in their circles can also see this content. According to SEO consultants I’ve spoken to, this sharing of content also holds some value in Google – so over time it should mean that the IT Support London HQ website actually gets better Google rankings as well.
Great WordPress Customization
Other things that I love about how this IT support company have set their website up is the use of the WordPress theme. It’s had some heavy customisation done to it, which has matched up with their overall look and feel and brand. For example, the videos are all the same color and hue of the website meaning that any user looking for IT support will see a seamless approach across all channels for this company – a definite plus point in my books.
Use of YouTube Video Embeds
One thing that I love on websites is the use of YouTube. YouTube video is great because if you have a video relating to your content then you can embed into your website. If people click and watch it then there’s every chance that they will stay in the website a lot longer which is a great way of improving usability and stickiness of the content. IT Support London HQ also do this to great effect as you can see on the example below which is contained on their PC Support page.
Conclusion on IT Support London HQ
Overall, the IT Support London HQ website is a great example of what can be achieved using off the shelf web tools that are available for free. By using WordPress and selected plugins, plus the free YouTube platform you can make a very compelling website for your business which can look good, work well, and serve customers looking for your services. This London IT support company certainly have achieved a good style with this website and it offers great inspiration for other businesses who want to get ahead online.